Are you constantly on the hunt for new assignments or perhaps focused on solving your customers’ most urgent problems?
Maybe you’re even juggling both. Either way, you’re in the right place. In the competitive world of business, it’s crucial to either be a problem solver, an opportunity seeker, or, ideally, a blend of both.
Today, we’re diving into two approaches: chasing assignments versus becoming a go-to solution provider.
We’ll explore which approach is more sustainable and how you can maximize your impact and profitability through value-based offerings.
So grab a cup of coffee, settle in, and let’s get into it!
Stay tuned to find out how you can better align your business goals with the needs of your clients for a win-win relationship.
Content Marketing Strategy for Value-Based Offering:
Target: Solve one pain point for one specific target group at a time.
- Focused Blog Posts: Write in-depth articles addressing the specific problem that your value-based offering solves for a target group. Include case studies and testimonials.
- Webinars/Seminars: Host events that dive into the pain point, and how your service is the solution. Use real-world examples to make your point.
- Social Media Campaigns: Use highly targeted social media ads focusing on the pain point. Aim these ads specifically at the target group you’ve identified.
- Email Drip Campaigns: Create a series of emails designed to guide your target group from identifying their problem to seeing your service as the solution.
- Customer Success Stories: Share video or written testimonials from clients who have had their specific pain point solved by your service.
- SEO Optimization: Optimize all content for keywords that are extremely relevant to the specific pain point of your target group.
- Highly Targeted: Because you’re focusing on one pain point and one target group, your message will resonate strongly.
- Increased Conversion: Prospective clients are more likely to convert when they see content that speaks directly to their needs.
- Customer Loyalty: Providing a specific solution to a specific problem can lead to higher customer retention rates.
Content Marketing Strategy for Hourly Rates & Generic Problems:
Target: Broadly address common issues without specific solutions.
- General Blog Posts: Write about common problems in the industry, offering general advice but not specific solutions.
- Q&A Webinars: Hold sessions where you answer a variety of questions from different sectors within your broad target market.
- Social Media: Share tips and tricks related to the generic problems you’ve identified, aiming at a broad audience.
- Email Newsletters: Distribute newsletters with articles touching on multiple issues, to appeal to a broader range of subscribers.
- SEO Optimization: Optimize for more general keywords that will appeal to a larger but less targeted audience.
- Broad Appeal: Your content could potentially resonate with a larger audience.
- Versatility: You have the freedom to pivot or expand your services more easily.
- Effectiveness: The value-based strategy is likely to be more effective in converting leads because of its focused approach.
- Audience Engagement: With a value-based approach, your content will directly speak to the specific needs of your audience, increasing engagement.
- ROI: Although the value-based strategy may require more research and target-specific content creation, it’s likely to offer a higher ROI by solving real problems for a dedicated target group.
In summary, a value-based content marketing strategy offers more targeted, relevant, and impactful content, likely resulting in higher conversions and customer loyalty compared to a broad approach based on hourly rates.